Journal of Revenue and Pricing Management

, Volume 12, Issue 6, pp 565–568 | Cite as

The potential impact of IATA’s New Distribution Capability (NDC) on revenue management and pricing

  • Dieter Westermann


The New Distribution Capability (NDC) provides the foundation to improve the shopping experience for the airline product across all distribution channels. One of the fundamental concepts of NDC is that all shopping request will be sent to the airline in real-time for evaluation. This opens the doors for a true dynamic pricing concept, which in the end could even make booking classes obsolete.


Global Distribution System (GDS) interactive shopping dynamic packaging dynamic pricing Graphical User Interface (GUI) 

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013

Authors and Affiliations

  1. 1.Revenue Management Strategy & Solutions, Qatar AirwaysDohaQatar

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