Journal of Targeting, Measurement and Analysis for MarketingAugust 2001, Volume 10, Issue 1, pp 88–89 | Cite asUsing smart cards to gain market shareAuthorsAuthors and affiliationsLyndon SimkinBook ReviewFirst Online: 01 August 2001 43 Downloads Download to read the full article textCopyright information© Palgrave Macmillan 2001Authors and AffiliationsLyndon Simkin11.Reader in Strategic Marketing Warwick Business School