Journal of Information Technology

, Volume 21, Issue 1, pp 52–65 | Cite as

DCXNET: e-transformation at DaimlerChrysler

Teaching Case
First Online:

Abstract

In 1999, the automotive industry was in a difficult situation: overcapacity and customer demand for faster delivery and better service drove executives to explore the potential business value of the internet. The authors provide a teaching case, which is based on an analysis of the DCXNET initiative which bundled all e-business actions taken by DaimlerChrysler to exploit the opportunities of this then new technology. The teaching case describes the strategic planning process for e-business at DaimlerChrysler, resulting organizational structures and an outline of the components of DCXNET. Furthermore, the authors provide results of the initiative, success factors and lessons learned.

Keywords

e-transformation e-business DaimlerChrysler Covisint change management innovation 
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Notes

Acknowledgements

We thank DaimlerChrysler Corporation for the permission to analyse the e-transformation efforts of the company. Special thanks to Mr. Olaf Koch, Vice President Mercedes Car Group, who provided valuable insight and all necessary assistance to complete the teaching case.

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Copyright information

© Association for Information Technology Trust 2005

Authors and Affiliations

  1. 1.smart gmbh, Information Technology Management smartBöblingenGermany
  2. 2.Faculty of Informatics, Technical University Munich, Chair for Information SystemsGarchingGermany

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