Journal of International Business Studies

, Volume 32, Issue 3, pp 555–574 | Cite as

The Stampede Toward Hofstede's Framework: Avoiding the Sample Design Pit in Cross-Cultural Research

  • K. Sivakumar
  • Cheryl Nakata


We propose a method to design better multi-country samples for international business studies using Hofstede's framework and aimed at determining the effects of national culture on various business phenomena. We describe typical research scenarios, then develop sets of algorithms that calculate indexes reflecting the power of different samples for hypotheses testing. The indexes were computed from Hofstede's data, then rank ordered. The top multi-country samples are presented in tables for selection when designing studies.


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Copyright information

© Academy of International Business 2001

Authors and Affiliations

  • K. Sivakumar
    • 1
  • Cheryl Nakata
    • 2
  1. 1.Lehigh University
  2. 2.University of Illinois at Chicago

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