Journal of International Business Studies

, Volume 5, Issue 1, pp 119–127

Analysis of ”Made in“ Product Images–An Exploratory Study

  • Charles M. Lillis
  • Chem L. Narayana
Notes and Analysis

Abstract

This article reports the results of an exploratory study comparing U.S. and Japanese consumers' perceptions of various foreign and national “made in” product images. “Made in” profiles of products originating in England, France, Germany, U.S.A., and Japan were constructed using semantic differential responses from U.S. and Japanese consumers. Profile differences are analyzed statistically and implications discussed.

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Copyright information

© Academy of International Business 1974

Authors and Affiliations

  • Charles M. Lillis
  • Chem L. Narayana

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