A Cross-Cultural Study of “Made in” Concepts
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Cross-cultural studies of the perceptions of countries of origin by industrial users have been few, but they are important because of their managerial implications for multinational firms. This study uses data obtained from American and French Directors of Purchasing of major industrial firms concerning their perceptions of 5 major “made in” concepts. After the data were corrected for response bias, results show both how the respondents perceive the “made in” concepts and the differences between the American and French perceptions.
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