Journal of International Business Studies

, Volume 13, Issue 1, pp 89–100 | Cite as

Country-of-Origin Effects on Product Evaluations

  • Warren J. Bilkey
  • Erik Nes


This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different from where sold. Marketing inferences are drawn, and implications for future research are developed.

Copyright information

© Academy of International Business 1982

Authors and Affiliations

  • Warren J. Bilkey
    • 1
  • Erik Nes
    • 2
  1. 1.University of Wisconsin-Madison
  2. 2.Gustav A. Ring, A.S.

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