A Cross-National Comparison of Consumer Research Measures
- 38 Downloads
The impact of three factors that affect the psychometric rigor of cross-national consumer research comparisons is measured in this study. Conclusions are also drawn about the interactions among these factors and the resultant deterioration in the psychometric quality of the data.
The cross-national consumer research instrument is sensitive to the nature of the attitudinal constructs, the nationality of the respondents, and the country-of-origin effects examined in the research. The instrument is also sensitive to lower-order interactions between these factors. The authors conclude by discussing ways to facilitate more rigorous cross-national comparisons.
Unable to display preview. Download preview PDF.