Interactive Marketing

, Volume 6, Issue 3, pp 268–273 | Cite as

Silent calls briefing

  • Belinda Haden
Paper
  • 22 Downloads

Abstract

This is a brief update of the issue of silent calls that looks at the size of the problem, why they happen and current options available to consumers to avoid them. It examines current legislation and best practice guidelines for users of predictive dialling software. This update briefing contains extracts from a free white paper, Death of the Cold Call, published by CM Insight.

Keywords

Silent calls Predictive diallers Silent Callgard TPS Ofcom Best practice Telemarketing 

Copyright information

© Palgrave Macmillan 2005

Authors and Affiliations

  • Belinda Haden
    • 1
  1. 1.CM Insight The Old WarehouseWeybridgeUK

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