Contemporary Database Marketing: Concepts and Applications
Book Review
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Abstract
Contemporary Database Marketing: Concepts and Applications by Martin Baier, Kurtis Ruf and Goutam Chakraborty reviewed by GRAEME McCORKELL. One Market Under God by Thomas Frank reviewed by VICTOR ROSS. eMarketing eXcellence: The Heart of eBusiness by P. R. Smith and D. Chaffey reviewed by DANNY MEADOWS-KLUE
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© Palgrave Macmillan 2003