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Corporate Reputation Review

, Volume 9, Issue 2, pp 92–104 | Cite as

Perceived External Prestige, Organizational Identification and Affective Commitment: A Stakeholder Approach

  • Abraham Carmeli
  • Gershon Gilat
  • Jacob Weisberg
Academic Research

Abstract

This study examines the influence of employees’ personal beliefs about the way three stakeholder groups – customers, competitors and suppliers – evaluate the organization's prestige (ie perceived external prestige) regarding organizational members’ cognitive identification and affective commitment. The results show that among the three stakeholders’ groups, perceived external prestige is positively related to member cognitive identification, which, in turn, results in enhanced affective (love and joy) commitment.

Keywords

affective commitment image organizational identification perceived external prestige stakeholder theory 

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Copyright information

© Palgrave Macmillan Ltd 2006

Authors and Affiliations

  • Abraham Carmeli
    • 1
  • Gershon Gilat
    • 2
  • Jacob Weisberg
    • 2
  1. 1.Graduate School of Business Administration & Department of Political ScienceBar-Ilan UniversityIsrael
  2. 2.Graduate School of Business Administration, Bar-Ilan UniversityIsrael

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