Perceived External Prestige, Organizational Identification and Affective Commitment: A Stakeholder Approach
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This study examines the influence of employees’ personal beliefs about the way three stakeholder groups – customers, competitors and suppliers – evaluate the organization's prestige (ie perceived external prestige) regarding organizational members’ cognitive identification and affective commitment. The results show that among the three stakeholders’ groups, perceived external prestige is positively related to member cognitive identification, which, in turn, results in enhanced affective (love and joy) commitment.
Keywordsaffective commitment image organizational identification perceived external prestige stakeholder theory
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