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Corporate Reputation Review

, Volume 6, Issue 3, pp 291–295 | Cite as

Making Money While Making a Difference: How to Profit with a Nonprofit Partner

  • Lucas C P M Meijs
Book Review

Keywords

reputation image identity brand stakeholder communications intangibles philanthropy advertising positioning corporate branding e-communication 

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Copyright information

© Palgrave Macmillan 2003

Authors and Affiliations

  • Lucas C P M Meijs
    • 1
  1. 1.Erasmus University RotterdamThe Netherlands

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