United Kingdom: Best and Worst Corporate Reputations — Nominations by the General Public
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- MacMillan, K., Money, K. & Downing, S. Corp Reputation Rev (2002) 4: 374. doi:10.1057/palgrave.crr.1540158
How are corporate reputations judged in the eyes of the general public? Until recently this question has not been seriously addressed in the academic literature. Most of the best-known surveys or ratings of corporations, such as the Fortune/Management Today rankings, have been based on the views of chief executives, analysts or journalists, rather than those of the general public. But members of the general public will also have views about the reputations of companies and, to the extent that they act on the basis of those views, can significantly affect the fortunes of the businesses concerned.