Corporate Reputation Review

, Volume 3, Issue 4, pp 334–350

Operational Measures of Organizational Identity: A Review of Existing Methods

  • J van Rekom
  • C B M van Riel

DOI: 10.1057/palgrave.crr.1540124

Cite this article as:
van Rekom, J. & van Riel, C. Corp Reputation Rev (2000) 3: 334. doi:10.1057/palgrave.crr.1540124


This article reviews empirical studies of organizational identity. It examines how the construct has been operationalized and measured. Most studies rely on Albert and Whetten's (1985) definition of organizational identity, but differ in their interpretations of key dimensions, particularly in whether they rely on direct perceptions of organization members or more indirect measures to capture features of organizational identity. We suggest that the difference between main approaches can be bridged by further exploring the link between what organization members do, and how they perceive the identity of their organization.


reputation image identity brand stakeholder communications intangibles philanthropy advertising positioning corporate branding e-communication 

Copyright information

© Palgrave Macmillan 2000

Authors and Affiliations

  • J van Rekom
    • 1
  • C B M van Riel
    • 1
  1. 1.Erasmus UniversityRotterdam

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