Corporate Reputation Review

, Volume 3, Issue 2, pp 92–94 | Cite as

Letter from the Editors

  • C J Fombrun
  • C B M van Riel
Miscellaneous
  • 4 Downloads

Keywords

reputation image identity brand stakeholder communications intangibles philanthropy advertising positioning corporate branding e-communication 

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Copyright information

© Palgrave Macmillan 2000

Authors and Affiliations

  • C J Fombrun
    • 1
  • C B M van Riel
    • 2
  1. 1.NYU, Stern School of Business
  2. 2.Erasmus UniversityRotterdam

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