Springer Nature is making SARS-CoV-2 and COVID-19 research free. View research | View latest news | Sign up for updates

The Reputational Landscape

This is a preview of subscription content, log in to check access.

Author information

Rights and permissions

Reprints and Permissions

About this article

Cite this article

Fombrun, C., van Riel, C. The Reputational Landscape. Corp Reputation Rev 1, 5–13 (1997).

Download citation


  • reputation
  • image
  • identity
  • brand
  • stakeholder
  • communications
  • intangibles
  • philanthropy
  • advertising
  • positioning
  • corporate branding
  • e-communication