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The Reputational Landscape

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Fombrun, C., van Riel, C. The Reputational Landscape. Corp Reputation Rev 1, 5–13 (1997). https://doi.org/10.1057/palgrave.crr.1540024

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Keywords

  • reputation
  • image
  • identity
  • brand
  • stakeholder
  • communications
  • intangibles
  • philanthropy
  • advertising
  • positioning
  • corporate branding
  • e-communication