Journal of Brand Management

April 2004, Volume 11, Issue 4, pp 261–264 | Cite as

Editorial: Branding in store - Marketing in the 21st century

• Authors
• Authors and affiliations

• Charles Kessler

Editorial

First Online: 01 April 2004

• 104 Downloads
• 3 Citations

Keywords

brand valuation equity electronic management e-branding e-tailing management international Internet marketing measurement personality consumers advertising fast moving consumer goods FMCG brand-building strategy 

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Copyright information

© Palgrave Macmillan 2004

Authors and Affiliations

• Charles Kessler

There are no affiliations available