Journal of Brand Management

September 2003, Volume 11, Issue 1, pp 84–86 | Cite as

Citizen Brands — Putting Society at the Heart of Your Business

• Authors
• Authors and affiliations

• Ian Ryder

Book Review

First Online: 01 September 2003

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Keywords

brand valuation equity electronic management e-branding e-tailing management international Internet marketing measurement personality consumers advertising fast moving consumer goods FMCG brand-building strategy 

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Copyright information

© Palgrave Macmillan 2003

Authors and Affiliations

• Ian Ryder

There are no affiliations available