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‘The mental world of brands -; Mind, memory and brand success’

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Kingdon, M. ‘The mental world of brands -; Mind, memory and brand success’. J Brand Manag 9, 485–486 (2002). https://doi.org/10.1057/palgrave.bm.2540096

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Keywords

  • brand
  • valuation
  • equity
  • electronic
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  • FMCG
  • brand-building
  • strategy