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Journal of Brand Management

, Volume 9, Issue 4, pp 229–239 | Cite as

Foreword

  • S Anholt
Miscellaneous

Keywords

brand valuation equity electronic management e-branding e-tailing management international Internet marketing measurement personality consumers advertising fast moving consumer goods FMCG brand-building strategy 

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Copyright information

© Palgrave Macmillan 2002

Authors and Affiliations

  • S Anholt

There are no affiliations available

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