Gender differences in intentional social action: we-intention to engage in social network-facilitated team collaboration
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The growth and popularity of Web 2.0 applications help people to build and maintain their social networks online and further encourage social network-facilitated team collaboration. In this study, we conceptualized the use of instant messaging in social network-facilitated team collaboration as an intentional social action and further investigated the effect of gender differences in the development of we-intention (i.e. collective intention) to engage in such collaboration. A research model was developed and empirically tested with 482 university students in Mainland China. The results demonstrated that the effects of attitude, positive anticipated emotions, and group norms on we-intention were more important for men, whereas the effects of social identity and negative anticipated emotions were more significant for women to collectively participate in social network-facilitated team collaboration. We believe the implications of this study would shed considerable light on both research and practice.
Keywordswe-intention gender instant messaging social networking anticipated emotions social influence
The work described in this paper was partially supported by a grant from the Research Grant Council of the Hong Kong Special Administrative Region, China (Project No. CityU 145907). The authors acknowledge with gratitude the generous support of the Hong Kong Baptist University for the project (FRG/08-09/II-58) without which the timely production of the current report/publication would not have been feasible.
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