Journal of Information Technology

, Volume 24, Issue 1, pp 25–34 | Cite as

The diffusion of IP telephony and vendors’ commercialisation strategies

  • Ioanna D Constantiou
  • Anastasia Papazafeiropoulou
  • Yogesh K Dwivedi
Research Article


The Internet telephony (IP telephony) has been presented as a technology that can replace existing fixed-line services and disrupt the telecommunications industry by offering new low-priced services. This study investigates the diffusion of IP telephony in Denmark by focusing on vendors’ commercialisation strategies. The theory of disruptive innovation is introduced to investigate vendors’ perceptions about IP telephony and explore their strategies that affect the diffusion process in the residential market. The analysis is based on interview data collected from the key market players. The study's findings suggest that IP telephony is treated as a sustaining innovation that goes beyond the typical voice transmission and enables provision of advanced services such as video telephony.


IP telephony commercialisation strategies diffusion process disruptive innovation 


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Copyright information

© Palgrave Macmillan 2009

Authors and Affiliations

  • Ioanna D Constantiou
    • 1
  • Anastasia Papazafeiropoulou
    • 2
  • Yogesh K Dwivedi
    • 3
  1. 1.Department of InformaticsCopenhagen Business SchoolFrederiksbergDenmark
  2. 2.School of Information Systems and Mathematics, Brunel UniversityUxbridgeUK
  3. 3.School of Business and Economics, Swansea UniversitySwanseaUK

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