European Journal of Information Systems

, Volume 18, Issue 3, pp 205–222

Understanding online customer repurchasing intention and the mediating role of trust – an empirical investigation in two developed countries

  • Israr Qureshi
  • Yulin Fang
  • Elaine Ramsey
  • Patrick McCole
  • Patrick Ibbotson
  • Deborah Compeau
Original Article
  • 92 Downloads

Abstract

Although e-commerce adoption and customers’ initial purchasing behavior have been well studied in the literature, repeat purchase intention and its antecedents remain understudied. This study proposes a model to understand the extent to which trust mediates the effects of vendor-specific factors on customers’ intention to repurchase from an online vendor. The model was tested and validated in two different country settings. We found that trust fully mediates the relationships between perceived reputation, perceived capability of order fulfillment, and repurchasing intention, and partially mediates the relationship between perceived website quality and repurchasing intention in both countries. Moreover, multi-group analysis reveals no significant between-country differences of the model with regards to the antecedents and outcomes of trust, except the effect of reputation on trust. Academic and practical implications and future research are discussed.

Keywords

repurchasing intention trust e-commerce structural equation modeling 

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Copyright information

© Palgrave Macmillan 2009

Authors and Affiliations

  • Israr Qureshi
    • 1
  • Yulin Fang
    • 2
  • Elaine Ramsey
    • 3
  • Patrick McCole
    • 4
  • Patrick Ibbotson
    • 3
  • Deborah Compeau
    • 5
  1. 1.Department of Management and MarketingHong Kong Polytechnic UniversityChina
  2. 2.Department of Information SystemsCity University of Hong KongChina
  3. 3.Department of BusinessRetail and Financial Services, Ulster Business School, University of UlsterIreland
  4. 4.Queen's University Management School, Queen's University BelfastU.K.
  5. 5.Richard Ivey School of Business, The University of Western OntarioCanada

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