Corporate Reputation Review

, Volume 12, Issue 2, pp 90–105 | Cite as

Missed Opportunities of Employee Involvement in CSR Partnerships

  • Maria May Seitanidi
Academic Research


Cross sector social partnerships are often portrayed as mechanisms of democratic participation of all involved parties. Hence the role of accountability is prominent in safeguarding that the voices of the internal and external stakeholders are being heard. In a nonprofit-business partnership the role of the nonprofit organization (NPO) is important in safeguarding social standards and high-quality program implementation. The paper presents empirical findings from an in-depth partnership case study between a mining company and an environmental NPO. The analysis identifies the missed opportunities of employee involvement at the nonprofit partner under the three stages of partnership implementation: selection, design and institutionalization. The paper offers recommendations for strengthening the internal accountability mechanisms in order to safeguard corporations’ CSR investment and the accountability of NPOs.


accountability cross sector social partnerships CSR implementation nonprofit organizations 



The author would like to thank Andrew Crane and the editors of the special issue Adam Lindgreen, Valérie Swaen and Francois Maon for their valuable comments and suggestions.


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Copyright information

© Palgrave Macmillan 2009

Authors and Affiliations

  • Maria May Seitanidi
    • 1
  1. 1.Brunel Business School, Brunel UniversityUxbridgeUK

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