Corporate Reputation Review

, Volume 11, Issue 1, pp 35–55

Managing Industry Reputation: The Dynamic Tension Between Collective And Competitive Reputation Management Strategies

  • Monika I Winn
  • Patricia MacDonald
  • Charlene Zietsma
Academic Research

DOI: 10.1057/crr.2008.4

Cite this article as:
Winn, M., MacDonald, P. & Zietsma, C. Corp Reputation Rev (2008) 11: 35. doi:10.1057/crr.2008.4

Abstract

To broaden understanding of the dynamics of collective reputation management, we conducted a longitudinal, qualitative study of two industries whose legitimacy was under sustained and intense attack by environmental stakeholders. Our study traces the emergence of, and dynamic tension between, collective and competitive reputation management, and examines the motives for and effects of specific strategies used by the industry, individual firms and groups of firms. The paper contributes to theory building on the dynamic interplay of, and tensions between, collective and competitive reputation management.

Keywords

collective strategy competitive strategy industry legitimacy crisis institutional change reputation management reputational interdependence 

Copyright information

© Palgrave Macmillan Ltd 2008

Authors and Affiliations

  • Monika I Winn
    • 1
  • Patricia MacDonald
    • 2
  • Charlene Zietsma
    • 3
  1. 1.Faculty of Business, University of VictoriaVictoriaCanada
  2. 2.Richard Ivey School of Business, University of Western OntarioLondonCanada
  3. 3.Richard Ivey School of Business, University of Western OntarioLondonCanada

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