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Journal of Brand Management

, Volume 18, Issue 3, pp 180–196 | Cite as

Explicating corporate brands and their management: Reflections and directions from 1995

  • John M T BalmerEmail author
Commentary

Abstract

In 1995 I wrote an article on ‘Corporate Branding and Connoisseurship', which was, arguably, one of the first articles to explicitly mention corporate brands in its title and to focus on both corporate brands and identity in terms of content. Today, 15 years on, I have been invited to reflect on developments in corporate branding scholarship.

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010

Authors and Affiliations

  1. 1.Brunel UniversityUK

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