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BioSocieties

, Volume 5, Issue 2, pp 291–294 | Cite as

‘Optimise your brain!’ – Popular science and its social implications

  • Linda V Heinemann
  • Torsten Heinemann
Books Forum

A joint review of the popular science journals Scientific American Mind and Gehirn&Geist

Scientific American Mind: Behavior, Brain Science, Insights. New York, NY: Scientific American, Inc., frequency: bi-monthly, US$5.95, ISSN: 1555-2284

Gehirn&Geist: Das Magazin für Psychologie und Hirnforschung Heidelberg: Spektrum Verlag, frequency: monthly, £7.50, ISSN: 1618-8519

Paging through the science section or the feuilleton of daily newspapers and weekly magazines you have a fair chance to come across a neuroscientific topic. The same holds true for TV and documentaries about science and technology or life and health. Neuroscience has seen very extensive coverage in the mass media in recent years and there seems to be widespread interest in neuroscience by a broad audience. Scientific knowledge about the brain both as an organ and as a metaphor for human creativity has an ever-increasing impact on everyday life. Advertisements for special ‘mind food’ and computer games to train your brain...

Copyright information

© The London School of Economics and Political Science 2010

Authors and Affiliations

  • Linda V Heinemann
    • 1
  • Torsten Heinemann
    • 2
  1. 1.Institute of Medical Psychology, Goethe UniversityFrankfurt am MainGermany
  2. 2.Faculty of Social Science, Goethe UniversityFrankfurt am MainGermany

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