Although large-scale data are increasingly used to study human behaviour, researchers now recognize their limits for producing sound social science. Qualitative research can prevent some of these problems. Such methods can help to understand data quality, inform design and analysis decisions and guide interpretation of results.
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The authors thank the University of Bremen Excellence Chairs programme for support.
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Grigoropoulou, N., Small, M.L. The data revolution in social science needs qualitative research. Nat Hum Behav 6, 904–906 (2022). https://doi.org/10.1038/s41562-022-01333-7
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DOI: https://doi.org/10.1038/s41562-022-01333-7
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