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Pharmaceutical forecasting: throwing darts?

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From Nature Reviews Drug Discovery

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Figure 1: Inaccuracy in pharmaceutical forecasting.
Figure 2: Forecast accuracy across various segments of drugs.

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Authors and Affiliations

  1. Myoung Cha, J.D., M.B.A., Bassel Rifai, Ph.D., and Pasha Sarraf, M.D., Ph.D., are at McKinsey & Company, 55 East 52nd Street, New York, New York 10055, USA.,

    Myoung Cha, Bassel Rifai & Pasha Sarraf

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  1. Myoung Cha
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  2. Bassel Rifai
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  3. Pasha Sarraf
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Corresponding author

Correspondence to Myoung Cha.

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The authors declare no competing financial interests.

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Cha, M., Rifai, B. & Sarraf, P. Pharmaceutical forecasting: throwing darts?. Nat Rev Drug Discov 12, 737–738 (2013). https://doi.org/10.1038/nrd4127

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