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Beyond magic bullets: true innovation in health care

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Abstract

The time has come to move beyond product-focused 'magic bullet' therapeutic development strategies towards models that can also incorporate devices, tools and services to provide integrated health-care solutions.

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References

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Acknowledgements

W. P. Battisti (Janssen Research & Development, USA) provided administrative and editorial support for this manuscript.

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Authors and Affiliations

  1. Vaibhav A. Narayan and Husseini K. Manji are at Janssen Research & Development, LLC, Raritan, New Jersey 08869, USA.,

    Vaibhav A. Narayan & Husseini K. Manji

  2. Marco Mohwinckel is at Janssen Healthcare Innovation, London HP12 4EG, UK.,

    Marco Mohwinckel

  3. Gary Pisano is at Harvard Business School, Boston, Massachusetts 02138, USA.,

    Gary Pisano

  4. Michael Yang is at Janssen Pharmaceuticals, Inc., Titusville, New Jersey 08560, USA.,

    Michael Yang

Authors
  1. Vaibhav A. Narayan
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  2. Marco Mohwinckel
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  3. Gary Pisano
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  4. Michael Yang
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  5. Husseini K. Manji
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Corresponding author

Correspondence to Husseini K. Manji.

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Competing interests

Vaibhav A. Narayan, Marco Mohwinckel, Michael Yang and Husseini K. Manji are employees of Janssen Pharmaceuticals.

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FURTHER INFORMATION

Better managed care for schizophrenia patients in Germany

Recovery After an Initial Schizophrenia Episode (RAISE) initiative

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Narayan, V., Mohwinckel, M., Pisano, G. et al. Beyond magic bullets: true innovation in health care. Nat Rev Drug Discov 12, 85–86 (2013). https://doi.org/10.1038/nrd3944

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