Potential readers can make snap decisions in just 50 milliseconds.
References
LindgaardG., FernandesG. J., DudekC. & BrownJ. Behav. Inf. Technol., 25. 115 - 126 (2006).
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Hopkin, M. Web users judge sites in the blink of an eye. Nature (2006). https://doi.org/10.1038/news060109-13
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DOI: https://doi.org/10.1038/news060109-13
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