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Mitigation win–win

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Win–win messages regarding climate change mitigation policies in agriculture tend to oversimplify farmer motivation. Contributions from psychology, cultural evolution and behavioural economics should help to design more effective policy.

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Figure 1: Flying the flag for low-carbon farming.

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Acknowledgements

We thank A. Dunsire for designing Fig. 1. We also acknowledge our financial supporters: the Scottish Government Rural and Environmental Science and Analytical Services division through ClimatexChange (http://www.climatexchange.org.uk/) and AnimalChange, financially supported from the European Community's Seventh Framework Programme (FP7/ 2007–2013) under the grant agreement number 266018.

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Correspondence to Dominic Moran.

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Moran, D., Lucas, A. & Barnes, A. Mitigation win–win. Nature Clim Change 3, 611–613 (2013). https://doi.org/10.1038/nclimate1922

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