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Values matter

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Arguments for action on climate change that appeal to social values, rather than individual wealth, are more likely to succeed in the long term.

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References

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Authors and Affiliations

  1. Tom Crompton is Change Strategist at WWF-UK. For more information about the work of a growing number of organizations on cultural values, visit: www.valuesandframes.org,

    Tom Crompton

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  1. Tom Crompton
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Correspondence to Tom Crompton.

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Crompton, T. Values matter. Nature Clim Change 1, 276–277 (2011). https://doi.org/10.1038/nclimate1196

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