Skip to main content
SpringerLink
Log in

From Cells To Sales

  • Article
  • Published:
Bio/Technology Submit manuscript

Abstract

Competition, selection, and evolution in the marketing of products and services

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  1. Moses, V. and Cape, R.E. (eds). 1991. Biotechnology: The Science and the Business. Harwood Academic.

    Google Scholar 

  2. Ono, R.D. (ed). 1991. The Business of Biotechnology: From the Bench to the Street. Butterworth-Heinemann.

    Google Scholar 

  3. Curtis, H. and Barnes, N.S. 1989. Biology, 5th ed. Worth Publishers Inc.

    Google Scholar 

  4. Hammond, S. 1990. Business Studies. Longman.

    Google Scholar 

  5. Mercer, D. 1992. Marketing. Blackwell.

    Google Scholar 

  6. Green, N.P.O., Stout, G.W., Taylor, J.D. 1990. Biological Science, 2. Systems, Maintenance and Change, 2nd edition. Soper, R. (ed). Cambridge University Press.

    Google Scholar 

  7. Lunn, T. 1986. Segmenting and constructing markets. In: Consumer Market Research Handbook, 3rd edition. Worcester R. and J. Downham (eds). Elsevier Science, pp.387–423.

    Google Scholar 

  8. Green, N.P.O., Stout, G.W. and Taylor, J.D. 1990. Biological Science, 1. Organisms, Energy and Environment, 2nd edition. Soper, R. (ed). Cambridge: University Press.

    Google Scholar 

  9. Zahavi, A. 1993. The fallacy of conventional signalling. Phil. Trans. Roy. Soc. bond. B340: 227–230.

    Google Scholar 

  10. Maynard Smith, J. 1991. Theories of sexual selection. Trends Ecol. Evol. 5: 146–151.

    Article  Google Scholar 

  11. Zahavi, A. Pers. comm.

  12. Butlin, R.K. and Ritchie, M.G. 1989. Genetic coupling in mate recognition systems: what is the evidence? Biol. J. Linn. Soc. 37: 237–246.

    Article  Google Scholar 

  13. Gleick, J. 1989. Chaos. Sphere Books.

    Google Scholar 

  14. Krebs, J.R. and Davies, N.B. 1993. Alternative breeding strategies. An Introduction to Behavioural Ecology, 3rd edition. Blackwell Scientific Publications.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. a chairman of the London & City Group of Companies, 28-30 Little Russell Street, London, WC1A 2HN, U.K.

    Neil Bradman

  2. visiting professor of biotechnology at the division of life sciences, King's College, Campden Hill Road, London, W8 1AA, U.K.

    Vivian Moses

Authors
  1. Neil Bradman
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Vivian Moses
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Bradman, N., Moses, V. From Cells To Sales. Nat Biotechnol 13, 652–655 (1995). https://doi.org/10.1038/nbt0795-652

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1038/nbt0795-652

  • Springer Nature America, Inc.

Search

Navigation