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Why media relations matter

  • Bioentrepreneur
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From Nature Biotechnology

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There is a common misperception that only medium- and large-cap biotechs need to understand and interact with the media. As investor demands increase and partnering dynamics evolve, startups need to understand the art of media relations more now than ever before.

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  1. Kureczka/Martin Associates, San Francisco, 94107, 380 Pennsylvania Avenue, CA

    Joan E Kureczka

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  1. Joan E Kureczka
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Kureczka, J. Why media relations matter. Nat Biotechnol 24, 387–389 (2006). https://doi.org/10.1038/nbt0406-387

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  • DOI: https://doi.org/10.1038/nbt0406-387

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