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The blinded buyer

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Abstract

Overpaying for an item, whether a used car or a biotech firm, happens because there is a disparity of knowledge between buyer and seller.

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Acknowledgements

The author is grateful to Tillman Gerngross for insights in drafting this article.

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Authors and Affiliations

  1. Brady Huggett is Business Editor of Nature Biotechnology.,

    Brady Huggett

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  1. Brady Huggett
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Huggett, B. The blinded buyer. Nat Biotechnol 30, 139–140 (2012). https://doi.org/10.1038/nbt.2094

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