Variations in opinion between members of a community can be exploited to facilitate desirable changes in attitude, as exemplified by films that explore different beliefs about female genital cutting. See Letter p.506
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Christakis, N. Female genital cutting under the spotlight. Nature 538, 465–466 (2016). https://doi.org/10.1038/nature19482
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DOI: https://doi.org/10.1038/nature19482
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