This year’s US presidential election is the toughest test yet for political polls as experts struggle to keep up with changing demographics and technology.
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References
Sturgis, P. et al. Report of the Inquiry into the 2015 British General Election Opinion Polls (Market Research Society and British Polling Council, 2016); available at http://eprints.ncrm.ac.uk/3789
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Skibba, R. The polling crisis: How to tell what people really think. Nature 538, 304–306 (2016). https://doi.org/10.1038/538304a
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DOI: https://doi.org/10.1038/538304a
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