Journal of Business Ethics

, Volume 52, Issue 2, pp 207–211 | Cite as

Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice

  • David Glen Mick
  • Susan M. Broniarczyk
  • Jonathan Haidt
Article

Abstract

The ideology of consumption and the imperative of consumer choice have washed across the globe. In today's developed economies there is an ever-increasing amount of buying, amidst an ever-increasing amount of purchase options, amidst an ever-increasing amount of stress, amidst an ever-decreasing amount of discretionary time. This brief essay reviews research suggesting, for example, that hyperchoice confuses people and increases regret, that hyperchoice is initially attractive but ultimately unsatisfying, and that hyperchoice is psychologically draining. Future research is then discussed, including how and why hyperchoice may have other toxic effects on people, including the degrading of moral emotions and behavior.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Ariely, D. and D. Zakay: 2001, 'A Timely Account of the Role of Duration in Decision Making', Act Psychologica (108), 187–207.Google Scholar
  2. Baumeister, R. and K. Vohs: 2003, 'Willpower, Choice, and Self-Control', in G. Loewenstein, D. Read and R. Baumeister <nt>(eds.)</nt>, Time and Decision: Economic and Psychological Perspectives on Intertemporal Choice (Russell Sage Foundation, New York), pp. 201–216.Google Scholar
  3. Carmon, Z., K. Wertenbroch and M. Zeelenberg: 2003, 'Option Attachment: When Deliberating Makes Choosing Feel Like Losing', Journal of Consumer Research 30(1), 15–29.Google Scholar
  4. Iyengar, S. S. and M. R. Lepper: 2000, 'When Choice is Demotivating: Can One Desire Too Much of a Good Thing?', Journal of Personality and Social Psychology 79(6), 995–1006.Google Scholar
  5. Jacoby, J.: 1977, 'Information Load and Decision Quality: Some Contested Issues', Journal of Marketing Research 14 (November), 569–573.Google Scholar
  6. Latane, B. and J. M. Darley: 1970, The Unresponsive Bystander (Englewood Cliffs, NJ, Prentice Hall).Google Scholar
  7. Linder, S.: 1971, The Harried Leisure Class (Columbia University Press, New York).Google Scholar
  8. Loewenstein, G.: 1999, 'Is More Choice Always Better?', Social Security Brief, October (7), National Academy of Social Insurance, pp. 1–8.Google Scholar
  9. Malhotra, N.: 1984, 'Reflections on the Information Overload Paradigm in Consumer Decision Making', Journal of Consumer Research 10 (March), 436–440.Google Scholar
  10. Mick, D. G.: 1997, 'Searching for Byzantium: A Personal Journey into Spiritual Questions that Marketing Researchers Rarely Ask', in S. Brown, A. M. Doherty and B. Clarke <nt>(eds.)</nt>, Marketing Illuminations Spectacular (University of Ulster, Northern Ireland), pp. 23–34.Google Scholar
  11. Payne, J., J. R. Bettman and E. J. Johnson: 1993, The Adaptive Decision Maker (Cambridge University Press, Cambridge, U.K.).Google Scholar
  12. Schor, J. B.: 1999, The Overspent American: Why We Want What We Don't Need (Perenial, New York).Google Scholar
  13. Schwartz, B.: 2004, The Paradox of Choice: Why More Is Less (HarperCollins, New York).Google Scholar
  14. Schwartz, B., A. Ward, J. Monterosso, S. Lyubomirsky, K. White and D. R. Lehman: 2002, 'Maximizing Versus Satisficing: Happiness Is a Matter of Choice', Journal of Personality and Social Psychology 83(5), 1178–1197.Google Scholar
  15. Scitovsky, T.: 1976, The Joyless Economy: The Psychology of Human Satisfaction (Oxford University Press, Oxford, U.K.).Google Scholar
  16. Shore, B.: 1996, Culture in Mind: Cognition, Culture, and the Problem of Meaning (Oxford University Press, New York).Google Scholar
  17. Shrum, L. J., R. S. Wyer, Jr. and T. C. O'Guinn: 1998, 'The Eects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes', Journal of Consumer Research 24(4), 447–458.Google Scholar
  18. Toffler, A.: 1970, Future Shock (Random House, New York).Google Scholar
  19. Wilkie, W. L.: 1974, 'Analysis of Effects of Information Load', Journal of Marketing Research 11 (November), 462–466.Google Scholar

Copyright information

© Kluwer Academic Publishers 2004

Authors and Affiliations

  • David Glen Mick
    • 1
  • Susan M. Broniarczyk
    • 2
  • Jonathan Haidt
    • 3
  1. 1.McIntire School of Commerce—Monroe HallUniversity of VirginiaCharlottesvilleUSA
  2. 2.McCombs College of Business AdministrationUniversity of TexasAustinUSA
  3. 3.Psychology Department—Gilmer HallUniversity of VirginiaCharlottesvilleUSA

Personalised recommendations