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Framing and Frame Shifting in a Higher Education Merger

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Abstract

Late in 1996, Kalgoorlie Collegeand the Western Australian School of Mines inWestern Australia were merged to form anexpanded campus of Curtin University, based inthe state capital city of Perth. This paperuses a frame analytical approach to examininghow differing and competing interpretations andcommitments affected how the merger was playedout. Three important frames, each of which hada major influence on the merger for periods oftime are identified: one that emphasisedregional social and economic development,another centred on education for industry and athird based on economic rationalism. Thisanalysis connects changes in the direction ofthe merger to shifts in the way the merger wasframed.

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  1. Curtin Business School, Curtin University of Technology, GPO Box U 1987, Perth, Western Australia, 6845, E-mail

    David Pick

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  1. David Pick
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Pick, D. Framing and Frame Shifting in a Higher Education Merger. Tertiary Education and Management 9, 299–316 (2003). https://doi.org/10.1023/A:1025898123283

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