Skip to main content
Log in

Towards an Integrative Model of Small Firm Internationalisation

  • Published:
Journal of International Entrepreneurship Aims and scope Submit manuscript

Abstract

Firm internationalisation has long been regarded as an incremental process, wherein firms gravitate towards ‘psychologically close’ markets and increase commitment to international markets in a gradual, step-wise, manner through a series of evolutionary ‘stages’. However, much of the recent literature provides clear evidence of rapid and dedicated internationalisation by ‘born global firms’. Typically, these are smaller entrepreneurial firms that internationalise from inception, or start to shortly thereafter. Their main source of competitive advantage is often related to a more sophisticated knowledge base. In addition, the authors have found evidence of firms supporting this ‘born global’ pattern of behaviour but also evidence of firms that suddenly internationalise after a long period of focusing on the domestic market. These ‘born-again’ globals appear to be influenced by critical events that provide them with additional human or financial resources, such as changes in ownership/management, being taken over by another company with international networks, or themselves acquiring such a firm. Based upon the extant literature and our own research, we propose an integrative model that recognises the existence of different internationalisation ‘pathways’. We then explore differences in behaviour due to the firm's internationalisation trajectory and discuss the strategic and public policy implications.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Acs, Z.J., R. Morck, M. Shaver, and B. Yeung, 1997, ‘The Internationalization of Small and Medium-Sized Enterprises: A Policy Perspective’, Small Business Economics 9, 7-20.

    Google Scholar 

  • Albaum, G., 1983, ‘Effectiveness of Government Export Assistance for U.S. Smaller-Sized Manufacturers: Some Further Evidence’, International Marketing Review 1(1), 68-75.

    Google Scholar 

  • Andersen, O. and L.S. Kheam, 1998, ‘Resource-Based Theory and International Growth Strategies: An Exploratory Study’, International Business Review 7, 163-184.

    Google Scholar 

  • Andersen, O., 1993, ‘On the Internationalization Process of Firms: A Critical Analysis’, Journal of International Business Studies, Second Quarter, 209-231.

  • Autio, E., H.J. Sapienza, and J.G. Almieda, 2000, ‘Effects of Age at Entry, Knowledge Intensity, and Imitability on International Growth’, Academy of Management Journal 43(5), 909-924.

    Google Scholar 

  • Axelsson, B. and J. Johanson, 1992, ‘Foreign Market Entry—The Textbook vs. The Network View’, in B. Axelsson and G. Easton (eds.), Industrial Networks: A New View of Reality, London: Routledge, pp. 218-234.

    Google Scholar 

  • Bannock, G. and Partners, 1987, ‘Into Active Exporting’, BOTB Occasional Papers, HMSO. Dd 8934782 J0229NJ, London.

  • Barney, J., 1991, ‘Firm Resources and Sustained Competitive Advantage’, Journal of Management 17, 99-120.

    Google Scholar 

  • Bell, J., R. McNaughton, and S. Young, 2001, ‘“Born-Again Global” Firms: An Extension to the “Born Global” Phenomenon’, Journal of International Management 7(3), 1-17.

    Google Scholar 

  • Bell, J., S. Young, and D. Crick, 1998, ‘A Holistic Perspective on Small Firm Internationalization and Growth’, in C.C. Millar and C.J. Choi (eds.), International Business and Emerging Markets vol. 1, pp. 9-29.

  • Bell, J., 1997, ‘A Comparative Study of Export Problems of Small Computer Software Exporters in Finland, Ireland and Norway’, International Business Review 6(2), 1-20.

    Google Scholar 

  • Bell, J., 1995, ‘The Internationalization of Small Computer Software Firms—A Further Challenge to ‘stage’ Theories’, European Journal of Marketing 29(8), 60-75.

    Google Scholar 

  • Benito, G.R.G. and L.S. Welch, 1994, ‘Foreign Market Servicing: Beyond Choice of Entry Mode’, Journal of International Marketing 2(2), 7-27.

    Google Scholar 

  • Berry, M., 1998, ‘Strategic Planning in Small High Tech Firms’, Long Range Planning 31(3), 455-466.

    Google Scholar 

  • Björkman, I. and S. Kock, 1997, ‘Inward International Activities of Service Firms-Illustrated by Three Cases From the Tourism Industry’, International Journal of Service Industry Management 8(5), 363-376.

    Google Scholar 

  • Bonaccorsi, A., 1992, ‘On the Relationship Between Firm Size and Export Intensity’, Journal of International Business Studies 4(4), 605-635.

    Google Scholar 

  • Boter, H. and C. Holmquist, 1996, ‘Industry Characteristics and Internationalization Processes in Small Firms’, Journal of Business Venturing 11(6), 471-487.

    Google Scholar 

  • Bowen, D., 1986, ‘A World Guide to Export Services’, Business, June, 55-62.

  • Brock, J.K-U., 2000, ‘Virtual Globals—Marketspace and the Internationalisation of Small Technology-Based Firms’, Unpublished Doctoral Dissertation, Scotland: University of Strathclyde.

  • Brush, G.G., 1992, ‘Factors Motivating Small Firms to Internationalize: The Effects of Firm Age’, Unpublished Doctoral Dissertation, USA: Boston University.

  • Buckley, P.J., 1983, ‘Government-Industry Relations in Exporting: Lessons from the United Kingdom’ in M.R. Czinkota (ed.), Export Promotion, the Public and Private Sector Interaction, New York: Praeger, pp. 89-109.

    Google Scholar 

  • Buckley, P., D. Newbould, and J. Thurwell, 1979, ‘Going International—The Foreign Direct Investment Decisions of Smaller UK Firms’, EIBA Proceedings, Uppsala, pp. 72-87.

  • Camino, D., 1991, ‘Export Promotion in Spain and other EEC Countries: Systems and Performance’, in F.H.R. Seringhaus and P.J. Rosson (eds.), Export Development and Promotion: The Role of Public Organisations, Boston: Kluwer Academic Publishers, pp. 119-144.

    Google Scholar 

  • Cannon, T. and M. Willis, 1981, ‘The Smaller Firm in International Trade’, European Small Business Journal 1(3), 45-55.

    Google Scholar 

  • Cavusgil, S.T., 1983, ‘Public Policy Implications of Research on the Export Behaviour of Firms’, Akron Business and Economic Review 14(3), 16-22.

    Google Scholar 

  • Chadee, D. and J. Mattsson, 1998, ‘Do Service and Merchandise Exporters Behave and Perform Differently?’, European Journal of Marketing 32(9/10), 830-842.

    Google Scholar 

  • Coviello, N.E. and A. McAuley, 1999, ‘Internationalization and the Smaller Firm: A Review of Contemporary Empirical Research’, Management International Review 39(3), 223-256.

    Google Scholar 

  • Coviello, N.E. and H. Munro, 1997, ‘Network Relationships and the Internationalization Process of Small Software Firms’, International Business Review 6(4), 361-386.

    Google Scholar 

  • Coviello, N.E., 1994, ‘Internationalizing the Entrepreneurial High Technology, Knowledge-Intensive Firm’, Unpublished Ph.D. Dissertation, New Zealand: University of Auckland.

  • Crick, D. and M. Jones, 2000, ‘Small High Technology Firms and International High Technology Markets’, Journal of International Marketing 8(2), 63-85.

    Google Scholar 

  • Czinkota, M.R., 1994, ‘A National Export Assistance Policy for New and Growing Businesses’, Journal of International Marketing 2(1), 91-101.

    Google Scholar 

  • Denis, J.E. and D. Depelteau, 1985, ‘Market Knowledge Diversification and Export Expansion’, Journal of International Business Studies 16(3), 77-89.

    Google Scholar 

  • Diamantopoulos, A., B.B. Schlegelmilch, and K.Y. Katy Tse, 1993, ‘Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs’, European Journal of Marketing 27, 5-18.

    Google Scholar 

  • EIM/ENSR, 1993, ‘European Observatory for SME's: First Annual Report’, Economisch Instituut vor het Midden-en Kleinbedrijf, Holland: Zoetermeer.

    Google Scholar 

  • Elkjaer, B., 2000, ‘Learning and Getting to Know, the Case of Knowledge Workers’, Human Resource Development International 3(3), 343-359.

    Google Scholar 

  • Ellis, P.D. and A. Pecotich, 1998, ‘Export Marketing: Historical Development and Theoretical Integration’, in G. Ogunmokun and R. Gabbay (eds.), Contemporary Issues in International Business, Western Australia: Academic Press International, pp. 1-40.

    Google Scholar 

  • Elvey, L.A., 1990, ‘Export Promotion and Assistance: A Comparative Analysis’, in S.T. Cavusgil and M.R. Czinkota (eds.), International Perspectives on Trade Promotion, Westport, CT: Quorum Books, pp. 133-148.

    Google Scholar 

  • Ericksson, K.J., A. Majkgård, and D.D. Sharma, 2001, ‘Time and Experience in the Internationalization Process’, Zeitschrift Für Betreibwirtschaft, http://www.zfb-online.de/.

  • Ericksson, K., J. Johanson, A. Majkgård, and D.D. Sharma, 2000, ‘Effects of Variation on Knowledge Accumulation in the Internationalization Process’, International Studies of Management and Organisation 30(1), 26-44.

    Google Scholar 

  • Erramilli, M.K. and C.P. Rao, 1994, ‘Service Firm's International Entry Mode Choice: A Modified Transaction-Cost Analysis Approach’, Journal of Marketing 57, 19-38.

    Google Scholar 

  • Erramilli, M.K. and C.P. Rao, 1991, ‘The Experience Factor in Foreign Market Entry Behaviour of Service Firms’, Journal of International Business Studies Fall, 479-501.

  • Fletcher, R., 2001, ‘A Holistic Approach to Internationalisation’, International Business Review 10(1), 25-49.

    Google Scholar 

  • Grant R.M., 1991, ‘The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation’, California Management Review Spring, 114-135.

  • Grönroos, C., 1999, ‘Internationalization Strategies for Services’, Journal of Services Marketing 13(4/5), 290-297.

    Google Scholar 

  • Harveston, P.D., 2000, ‘Internationalization of Born Global and Gradual Globalizing Firms’, Unpublished Doctoral Dissertation, University of Memphis, Memphis, Tenn.

  • Howard, D.G. and I.M. Herremans, 1988, ‘Sources of Assistance for Small Business Exporters: Advice from Successful Firms’, Journal of Small Business Management 26(3), 48-54.

    Google Scholar 

  • Jain, S., 1996, ‘Problems in International Protection of Intellectual Property’, Journal of International Marketing 4(1), 9-32.

    Google Scholar 

  • Johanson, J. and L.-G. Mattsson, 1988, ‘Internationalization in Industrial Systems—A Network Approach’, in N. Hood and J-E. Vahlne (eds.), Strategies in Global Competition, London: Croom Helm, pp. 287-314.

    Google Scholar 

  • Johanson, J. and J-E. Vahlne, 1992, ‘Management of Foreign Market Entry’, Scandinavian International Business Review 1(3), 9-27.

    Google Scholar 

  • Jolly, V., M. Alahuhta, and J. Jeannet, 1992, ‘Challenging the Incumbents: How High Technology Startups Compete Globally’, Journal of Strategic Change 1, 71-82.

    Google Scholar 

  • Jones, M.V., 1999, ‘The Internationalisation of Small UK High Technology Based Firms’, Journal of International Marketing 7(4), 15-41.

    Google Scholar 

  • Julien, P.-A., A. Joyal, L. Deshaies, and V. Ramangalahy, 1997, ‘A Typology of Strategic Export Behaviour Among Small and Medium-Sized Exporting Businesses. A Case Study’, International Small Business Journal 15(2), 33-49.

    Google Scholar 

  • Kaynak, E. and L. Stevenson, 1982, ‘Export Orientation of Nova Scotia Manufacturers’, in M.R. Czinkota and G. Tesar (eds.), Export Management, New York: Praeger, pp. 132-145.

    Google Scholar 

  • Kedia, B.L. and J.S. Chhokar, 1986, ‘An Empirical Investigation of Export Promotion Programs’, Columbia Journal of World Business, Winter, 13-20.

  • Kedia, B.L., 2000, ‘Internationalization of Born Global and Gradual Globalizing Firms: The Impact of Firm Strategy, Technology Intensity, and International Entrepreneurial Orientation’, Paper Presented at AOM Annual Meetings, Academy of Management, Toronto, Canada, August 4–9.

  • Knight, G. and Cavusgil, S. Tamer, 1996, ‘The Born Global Firm: A Challenge to Traditional Internationalization Theory’, Advances in International Marketing 8, Jai Press, 11-26.

  • Knight, G., 1999, ‘International Services Marketing: Review of Research, 1980–1998’, Journal of Services Marketing 13(4/5), 347-360.

    Google Scholar 

  • Kumar, V. and V. Subramaniam, 1997. ‘A Contingency Framework For the Mode of Entry Decision’, Journal of World Business 32(1), 53-72.

    Google Scholar 

  • Leonidou, L.C. and C.S. Katsikeas, 1996, ‘The Export Development Process: An Integrative Review of Empirical Models’, Journal of International Business Studies 27(3), 517-551.

    Google Scholar 

  • Lindqvist, M., 1988, ‘Internationalization of Small Technology Based Firms: Three Illustrative Case Studies on Swedish Firms’, Stockholm School of Economicsm, Research Paper 88/15.

  • Lovelock, C.H., 1999, ‘Developing Marketing Strategies for Transnational Service Operations’, Journal of Services Marketing 13(4/5), 278-295.

    Google Scholar 

  • Luostarinen, R.K., 1979, The Internationalization of the Firm, Helsinki: Acta Academic Oeconomicae Helsingiensis.

    Google Scholar 

  • Madsen, T. and P. Servais, 1997, ‘The Internationalization of Born Globals: An Evolutionary Process?’ International Business Review 6(6), 561-583.

    Google Scholar 

  • McAuley, A., 1992, ‘The Perceived Usefulness of Export Information Sources’, European Journal of Marketing 27(10), 52-64.

    Google Scholar 

  • McIntyre, F. and S. Huszagh, 1995, ‘Internationalization of Franchise Systems’, Journal of International Marketing 3(4), 39-56.

    Google Scholar 

  • McDougall, P.P., S. Shane, and B.M. Oviatt, 1994, ‘Explaining the Formation of International New Ventures: The Limits of Theories From International Business Research’, Journal of Business Venturing 9, 469-487.

    Google Scholar 

  • McKinsey and Co., 1993, Emerging Exporters: Australia's High Value-Added Manufacturing Exporters Melbourne: Australian Manufacturing Council.

    Google Scholar 

  • McNaughton, R., 2001, ‘The Export Mode Decision-Making Process in Small Knowledge-Intensive Firms’, Marketing Intelligence and Planning 19(1), 12-20.

    Google Scholar 

  • Melin, L., 1992, ‘Internationalization as a Strategy Process’, Strategic Management Journal 13, 99-118.

    Google Scholar 

  • Oesterle, M-J., 1997, ‘Time Span Until Internationalization: Foreign Market Entry as a Built-In Mechanism of Innovation’, Management International Review 37(2), 125-149.

    Google Scholar 

  • OECD, 1997, Globalization and Small and Medium Enterprises, Organisation for Co-operation and Development, Paris.

    Google Scholar 

  • Oviatt, B.M. and P.P. McDougall, 1994, ‘Toward a Theory of International New Ventures’, Journal of International Business Studies 25(1), 45-64.

    Google Scholar 

  • Pointon, T., 1978, ‘Measuring the Gains from Government Export Promotion’, European Journal of Marketing 12(6), 451-462.

    Google Scholar 

  • Ranft, A.L. and M.D. Lord, 2000, ‘Acquiring New Knowledge: The Role of Retaining Human Capital in Acquisitions of High-Tech Firms’, The Journal of High Technology Management Research 11(2), 295-319.

    Google Scholar 

  • Reid, S.D., 1983, ‘Firm Internationalization, Transaction Costs and Strategic Choice’, International Marketing Review 1(2), 45-55.

    Google Scholar 

  • Rosson, P.J. and Seringhaus, F.H.R., 1991, ‘Export Promotion and Public Organisations: Present and Future Research’ in F.H.R. Seringhaus and P.J. Rosson (eds.), Export Development and Promotion: The Role of Public Organisations, Boston, MA: Kluwer, pp. 319-339.

    Google Scholar 

  • Rosson, P.J., 1984, ‘Success Factors in Manufacturer-Overseas Distributor Relationships in International Marketing’, in Kaynak, E. (ed.), International Marketing Management New York: Praeger, pp. 91-107.

    Google Scholar 

  • Samiee, S., 1999, ‘The Internationalization of Services: Tends, Obstacles and Issues’, Journal of Services Marketing 13(4/5), 319-336.

    Google Scholar 

  • Seringhaus, F.H.R., 1986, ‘The Impact of Government Export Marketing Assistance’, International Marketing Review 3(2), 55-65.

    Google Scholar 

  • Seringhaus, F.H.R., 1987, ‘Export Promotion: The Role and Impact of Government Services’, Irish Marketing Review 2, 106-116.

    Google Scholar 

  • Seringhaus, F.H.R. and G. Botschen, 1990, ‘Cross National Comparison of the Export Promotion Services and their Usage by Canadian and Austrian Companies’, Proceedings of the 19th European Marketing Academy Conference, 1563-1582.

  • Seringhaus, F.H.R. and P.J. Rosson, 1990, Government Export Promotion: A Global Perspective, London: Routledge, p. 295.

    Google Scholar 

  • Seringhaus, F.H.R. and P.J. Rosson, 1991, ‘Export Promotion and Public Organisations: The State of the Art’, in F.H.R. Seringhaus and P.J. Rosson (eds.), Export Development and Promotion: The Role of Public Organisations, Boston, MA: Kluwer Academic Publishers, pp. 3-18.

    Google Scholar 

  • Sharma, D.D. and J. Johanson, 1987, ‘Technical Consultancy in Internationalization’, International Marketing Review, Winter, 20-29.

  • Shrader, R.C., B.M. Oviatt, and P.P. McDougall, 2000, ‘How New Ventures Exploit Trade-Offs Among International Risk Factors: Lessons for the Accelerated Internationalization of the 21st Century’, Academy of Management Journal 43(6): 1227-1247.

    Google Scholar 

  • Stauss, B. and P. Mang, 1999, ‘Culture Shocks' in Inter-Cultural Service Encounters’, Journal of Services Marketing 13(4/5), 329-346.

    Google Scholar 

  • Turnbull, P.W., 1987, ‘A Challenge to the Stages Theory of the Internationalization Process’, in P.J. Rosson and S.D. Reid (eds.), Managing Export Entry and Expansion, New York: Praeger, pp. 21-40.

    Google Scholar 

  • UNCTAD/ITC, 1986, Selected Export Promotion Organisations: Structures, Functions and Activities, International Trade Centre UNCTAD/GATT, Geneva.

    Google Scholar 

  • UNCTAD/ITC, 1988, Profile of Trade Promotion Organisations, International Trade Centre UNCTAD/GATT, Geneva.

    Google Scholar 

  • US SBA, 1993, ‘The Wide World of International Trade’, Small Business Success 6, 30-42.

    Google Scholar 

  • Vatne, E., 1995, ‘Local Resource Mobilization and Internationalization Strategies in Small and Medium Sized Enterprises’, Environment and Planning A 27, 63-80.

    Google Scholar 

  • Walters, P.G.P., 1983, ‘Export Information Sources—A Study of their Usage and Utility’, International Marketing Review 1(2), 34-43.

    Google Scholar 

  • Wernerfelt, B., 1984, ‘A Resource-Based View of the Firm’, Strategic Management Journal 5, 171-180.

    Google Scholar 

  • Woodcock, P.C., P.W. Beamish, and S. Makino, 1994, ‘Ownership-Based Entry Mode Strategies and International Performance’, Journal of International Business Studies 25(2), 253-273.

    Google Scholar 

  • Yeoh, P.-L. and I. Jeong, 1995, ‘Contingency Relationships Between Entrepreneurship, Export Channel Structure and Environment’, European Journal of Marketing 29(8), 95-115.

    Google Scholar 

  • Yip, G.S., J.G. Biscarri, and J.A. Monti, 2000, ‘The Role of the Internationalization Process in the Performance of Newly Internationalizing Firms’, Journal of International Marketing 8(3), 10-35.

    Google Scholar 

  • Yli-Renko, H., E. Autio, and H. Sapienza, 2001, ‘Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms’, Strategic Management Journal 22(6–7), 587-613.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jim Bell.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Bell, J., McNaughton, R., Young, S. et al. Towards an Integrative Model of Small Firm Internationalisation. Journal of International Entrepreneurship 1, 339–362 (2003). https://doi.org/10.1023/A:1025629424041

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1023/A:1025629424041

Navigation