Abstract
The purpose of the study was to investigate the effect of viewing televised images of female attractiveness on the body dissatisfaction of young adolescent girls and boys. Adolescents (160 females and 197 males) aged 13–15 years viewed either 20 commercials containing idealized female thin images or 20 nonappearance television commercials. Body dissatisfaction was measured before (Time 1), immediately following (Time 2), and 15 min after (Time 3) commercial viewing. Appearance-schema activation was assessed using a word-stem completion task. Girls, but not boys, who viewed the appearance commercials reported significantly higher body dissatisfaction at both Times 2 and 3 compared with the nonappearance condition. Participant age had no effect. Both girls and boys in the appearance condition reported greater schema activation, but appearance schematicity did not moderate the commercial effect. The results support the general hypothesis that televised images of attractiveness lead to increased body dissatisfaction and schema activation for girls as young as 13 years old.
Similar content being viewed by others
REFERENCES
Ackard, D. M., and Peterson, C. B. (2001). Association between puberty and disordered eating, body image, and other psychological variables. Int. J. Eat. Disord. 29: 187–194.
Altabe, M., and Thompson, J. K. (1996). Body image: A cognitive self-schema construct? Cogn. Ther. Res. 20: 171–193.
Anderson, D. R., Huston, A. C., Schmitt, K. L., Linebarger, D. L., and Wright, J. C. (2001). Early childhood television viewing and adolescent behaviour: The recontact study. Monogr. Soc. Res. Child Dev. 66: 1–146.
Arnett, J. J. (1995). `Adolescents' uses of media for self-socialization. J. Youth Adolesc. 24: 519–532.
Cash, T. F. (2000). Users' Manuals for the Multidimensional Body-Self Relations Questionnaire and the Appearance Schemas Inventory. www.body-images.com.
Cash, T. F., Fleming, E. C., Alindogan, J., Steadman, L., and Whitehead, A. (2002). Beyond body image as a trait: The development and validation of the body image states scale. Eat. Disord.: J. Treat. Prev. 10: 103–113.
Cash, T. F., and Labarge, A. S. (1996). Development of the appearance schemas inventory: A new cognitive body image assessment. Cogn. Ther. Res. 20: 37–50.
Cattarin, J., and Thompson, J. K. (1994). A three-year longitudinal study of body image and eating disturbance in adolescent females. Eat. Disord.: J. Treat. Prev. 2: 114–125.
Cattarin, J. A., Thompson, J. K., Thomas, C., and Williams, R. (2000). Body image, mood, and televised images of attractiveness: The role of social comparison. J. Soc. Clin. Psychol. 19: 220–239.
Champion, H., and Furnham, A. (1999). The effect of the media on body satisfaction in adolescent girls. Eur. Eat. Disord. Rev. 7: 213–228.
Downs, A. C., and Harrison, S. K. (1985). Embarrassing age spots or just plain ugly? Physical attractiveness stereotyping as an instrument of sexism on American television commercials. Sex Roles 13: 9–19.
Erikson, E. H. (1968). Identity, Youth, and Crisis. Faber, London.
Groesz, L. M., Levine, M. P., and Murnen, S. K. (2002). The effect of experimental presentation of thin media images on body satisfaction: A meta-analytic review. Int. J. Eat. Disord. 31: 1–16.
Hargreaves, D. A., and Tiggemann, M. (2002). The effect of television commercials on mood and body dissatisfaction: The role of appearance-schema activation. J. Soc. Clin. Psychol. 21: 328–349.
Harter, S. (1999). The Construction of the Self: A Developmental Perspective. Guilford, New York.
Heinberg, L. J., and Thompson, J. K. (1995). Body image and televised images of thinness and attractiveness: A controlled laboratory investigation. J. Soc. Clin. Psychol. 14: 325–338.
Klaczynski, P. A., Fauth, J. M., and Swanger, A. (1998). Adolescent identity: Rational vs. experiential processing, formal operations, and critical thinking beliefs. J. Youth Adolesc. 27: 185–207.
Labarge, A. S., Cash, T. F., and Brown, T. A. (1998). Use of a modified Stroop task to examine appearance-schematic processing in college women. Cogn. Ther. Res. 22: 179–190.
Lavin, M. A., and Cash, T. F. (2001). Effects of exposure to information about appearance stereotyping and discrimination on women's body images. Int. J. Eat. Disord. 29: 51–58.
Lavine, H., Sweeney, D., and Wagner, S. H. (1999). Depicting women as sex objects in television advertising: Effects on body dissatisfaction. Pers. Soc. Psychol. Bull. 25: 1049–1058.
Levine, M. P., and Smolak, L. (1996). Media as a context for the development of disordered eating. In Smolak, L., Levine, M. P., and Striegel-Moore, R. (eds.), The Developmental Psychopathology of Eating Disorders: Implications for Research, Prevention and Treatment. Erlbaum, Mahwah, NJ, pp. 233–257.
Levine, M. P., and Smolak, L. (1998). The mass media and disordered eating: Implications for primary prevention. In Vandereycken, W., and Noordenbos, G. (eds.), The Prevention of Eating Disorders. Studies in Eating Disorders: An International Series. New York University Press, New York, pp. 23–56.
Liebert, R. M., and Sprafkin, J. (1988). The Early Window: Effects of Television on Children and Youth (3rd edn.). Pergamon, New York.
Markus, H., Hamill, R., and Sentis, K. P. (1987). Thinking fat: Self-schemas for body weight and the processing of weight relevant information. J. Appl. Soc. Psychol. 17: 50–71.
Myers, P. N., and Biocca, F. A. (1992). The elastic body image: The effect of television advertising and programming on body image distortions in young women. J. Commun. 42: 108–133.
Phelps, L., Johnston, L. S., and Augustyniak, K. (1999). Prevention of eating disorders: Identification of predictor variables. Eat. Disord.: J. Treat. Prev. 7: 99–108.
Polce-Lynch, M., Myers, B. J., Kliewer, W., and Kilmartin, C. (2001). Adolescent self-esteem and gender: Exploring relations to sexual harassment, body image, media influence, and emotional expression. J. Youth Adolesc. 30: 225–244.
Rosenblum, G. D., and Lewis, M. (1999). The relations among body image, physical attractiveness, and body mass in adolescence. Child Dev. 70: 50–64.
Ruble, D. N., and Martin, C. L., (1998). Gender development. In Damon, W. (Series ed.), and Eisenberg, N. (Vol. ed.), Handbook of Child Psychology: Vol. 3. Social, Emotional, and Personality Development. Wiley, New York, pp. 933–1016.
Signorella, M. L., Bigler, R. S., and Liben, L. S. (1993). Developmental differences in children's gender schemata about others: A meta-analytic review. Dev. Rev. 7: 147–183.
Stice, E., Killen, J. D., Hayward, C., and Taylor, C. B. (1998). Age of onset for binge eating and purging during late adolescence: A 4-year survival analysis. J. Abnorm. Psychol. 107: 671–675.
Stice, E., Presnell, K., and Spangler, D. (2002). Risk factors for binge eating onset in adolescent girls: A 2-year prospective investigation. Health Psychol. 21: 131–138.
Stice, E., and Shaw, H. E. (1994). Adverse effects of the media portrayed thin-ideal on women and linkages to bulimic symptomatology. J. Soc. Clin. Psychol. 17: 129–149.
Thompson, J. K., Heinberg, L. J., Altabe, M., and Tantleff-Dunn, S. (1999). Exacting Beauty: Theory, Assessment, and Treatment of Body Image Disturbance. American Psychological Association, Washington, DC, pp. 271–310.
Twamley, E. W., and Davis, M. C. (1999). The sociocultural model of eating disturbance in young women: The effects of personality attributes and family environment. J. Soc. Clin. Psychol. 18: 467–489.
Wertheim, E. H., Koerner, J., and Paxton, S. J. (2001). Longitudinal predictors of restrictive eating and bulimic tendencies in three different age groups of adolescent girls. J. Youth Adolesc. 30: 69–81.
Young Media Australia. (2002). Advertising: An overview. Retrieved July 7, 2002, from http://www.youngmedia.org.au/mediachildren/03_01_ads_overview.htm.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
About this article
Cite this article
Hargreaves, D., Tiggemann, M. The Effect of “Thin Ideal” Television Commercials on Body Dissatisfaction and Schema Activation During Early Adolescence. Journal of Youth and Adolescence 32, 367–373 (2003). https://doi.org/10.1023/A:1024974015581
Issue Date:
DOI: https://doi.org/10.1023/A:1024974015581