Abstract
Despite the current popularity of the UK National, psychologists have tended to neglect lottery play. This review provides a summary of current research findings and outlines the main cognitive theories of gambling as related to non-pathological lottery play. A discussion of various biases and irrational thinking patterns typically found in lottery gambling will be given. These will include the misunderstanding of lottery odds, a susceptibility to the gambler's fallacy and cognitive entrapment, a belief in hot and cold numbers, unrealistic optimism, a belief in personal luck, superstitious thinking, the illusion of control, the erroneous perception of near misses, a susceptibility to prize size and rollover effects, the framing of gambling outcomes and finally, the influence of social factors on lottery play. It is concluded that the psychology of lottery play needs a more unified theory which whilst largely cognitive in emphasis, should also incorporate social motivations such as those inherent in syndicate based lottery play.
This is a preview of subscription content, access via your institution.
REFERENCES
Abbott, D. A. & Cramer, S.L. (1993). Gambling attitudes and participation: a midwestern survey. Journal of Gambling Studies, 9(3), 247–263.
Bandura, A. (1977). Social learning theories. Englewood Cliffs, NJ: Prentice Hall
Bar-Hillel, M. & Neter, E. (1996) Why are people reluctant to exchange lottery tickets? Journal of Personality& Social Psychology, 70(1), 17–27.
Brenner, G. A. (1986). Why do people gamble? Further Canadian evidence. Journal of Gambling Studies, 2(2), 121–129.
Brenner, R. & Brenner, G.A. (1990). Gambling and speculation: A theory, history and future of some human decisions. NY: CUP.
Brickman, P., Coates, D. & Janoff-Bulman, R. (1978). Lottery winners and accident: Is happiness relative? Journal of Personality & Social Psychology, 36(8), 917–927.
Brockner, J. & Rubin, J.Z. (1985). Entrapment in escalating conflicts: A social psychological analysis. NY: Springer-Verlag. cited in M.B. Walker (1992), op cit.
Brown, D.J. Kaldenberg, D.O, & Browne, B.A. (1992). Socioeconomic status and playing the lotteries. Sociology and Social Research, 76(3), 161–167.
Browne, B. A. & Brown, D. J. (1994). Predictors of lottery gambling amoung American college students. Journal of Social Psychology, 134(3), 339–347.
Burger, J.M. (1991). The effects of desire for control in situations with chance determined outcomes: Gambling behaviour in lotto and bingo players. Journal of Research in Personality, 25, 196–204.
Burger, J.M. & Cooper, H.M. (1979). The Desirability of Control. Motivation and Emotion, 3, 381–393.
Burns, G. (1995). Saturday night fever The Sunday Times Magazine. 12 November 1995
Camelot (1995a). A lottery for the nation: Annual report and accounts 1995. Camelot Group
Camelot (1995b). 1st Anniversary: The National Lottery one year on. Unofficial Report: Camelot Group.
Camelot (1995c). The National Lottery fact file. Camelot Group.
Camelot (1996). Camelot: Annual Report and Accounts 1996. Camelot Group.
Camelot (1997). Delivering on our promises: Camelot: Annual Report and Accounts Camelot Group.
Chapman, L.J. & Chapman, J.P. (1969). Illusory correlation as an obstacle to the use of valid psychodiagnostic signs. Journal of Abnormal Psychology, 74, 271–280.
Clotfelter, C.T. & Cook, P.J. (1993). The gamblers fallacy in lottery play. Management Science. 39(12), 1521–1525.
Cornish, D.B. (1978). Gambling: A review of the Literature. London: HMSO. cited in Hill & Williamson (1997), op cit.
Coups, E. Haddock, G. & Webley, P. (1996). Correlates and predictors of lottery play in the United Kingdom. Unpublished manuscript, University of Exeter. Submitted for publication.
Denes-Raj, V. & Epstein, S. (1994). Conflict between intuitive and rational processing: when people behave against their better judgment. Journal of Personality & Social Psychology, 66(5), 819–829.
Dickerson, M. G. (1984). Compulsive gamblers. New York: Longman Group.
Downes, D.M., Davies, B.P., David, M.E. & Stone, P. (1976). Gambling, work and leisure: A study across three areas. London: Routledge and Kegan Paul. cited in Walker (1992), op cit.
Fiske, S.T. & Taylor, S. E. (1991); Social Cognition (2nd edition). Singapore; McGraw-Hill
Fitzgerald, S. (1997). Lotteries: Considering consideration. Society for the Study of Gambling Newsletter, No. 29, Spring 1997, 5–10.
Gilovich, T., Vallone, R. & Tversky (1985). The hot hand in basketball: On the misperception of random sequences. Journal of Personality & Social Psychology, 17, 295–314.
Griffiths, M. (1990). The cognitive psychology of gambling. Journal of Gambling Studies, 6(1), 31–42.
Griffiths, M. (1991). The psychobiology of the near miss in fruit machine gambling. Journal of Psychology, 125(3), 347–357.
Griffiths, M. (1995a). Winners and losers in the lottery boom. Letter to the Editor, The Times, 11 July 1995.
Griffiths, M. (1995b). Adolescent Cambling. London: Routledge.
Griffiths, M. (1995c). The National Lottery: Is everyone a winner? Newsletter of the UK Forum on Young People and Gambling
Griffiths, M. (1995d). Scratch-card gambling: A potential addiction? Education & Health, 13(2), 1–4.
Haigh, J. (1997) The statistics of the National Lottery. Journal of the Royal Statistical Society Series A-Statistics in Society, 160(2), 187–206.
Harris, P. (1994). Sufficient grounds for optimism? The relationship between perceived controllability and optimistic bias. Journal of Social & Clinical Psychology, 15(1), 9–52.
Herring, M. & Bledsoe, T. (1994). A model of lottery participation—Demographics, context and attitudes. Policy Studies Journal, 22(2), 245–257.
Hill, C. (1997). Editorial: The National Lottery. Society for the Study of Gambling Newsletter, 29, Spring 1997, 1–3.
Hill, E. & Williamson, J. (1998). Choose six numbers, any numbers. The Psychologist: Bulletin of the British psychological Society, 11(1), Jan 1998, 17–21
Holtgraves, T. & Skeel, J. (1992). Cognitive biases in playing the lottery: Estimating the odds and choosing the numbers. Journal of Applied Social Psychology, 22(12), 934–952.
Hoorens, V. (1994). Unrealistic optimism in social comparisons of health and safety risks in D. Rutter (ed). The social psychology of health and safety. Aldershot: Avebury.
Hraba, J. Mok, W. & Huff, D. (1990). Lottery play and problem gambling. Journal of Gambling Studies, 6(4), 355–381.
Hunter, R. (1995). Lottery stress disorder. British Medical Journal, 310(6983), 875.
Kahneman, D. & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47, 263–291.
Kahneman, D., Slovic, P. & Tversky, A. (1982). Judgment under uncertainty: Heuristics and biases. NY: CUP.
Kaplan, H. R; (1987). Lottery winners: The myth and the reality. Journal of Gambling Behaviour, 3(3), 168–178.
Keren, G. & Wagenaar, W. A. (1985). On the psychology of playing blackjack: Normative and descriptive considerations with implications for decision theory. Journal of Experimental Psychology: General, 114, 133–158.
King, K.M. (1990). Neutralising marginally deviant behaviour: Bingo players and superstition. Journal of Gambling Studies 6(1), 43–61.
Langer, E.J. (1975). The illusion of control. Journal of Personality & Social Psychology, 31, 311–328.
Lea, S. E. G., Tarpy, R. M & Webley, P. (1987). The individual in the economy: A textbook of economic psychology. NY: CUP.
Lorenz, V. C. (1990). State lotteries and compulsive gambling. Journal of Gambling Studies, 6(4), 383–396.
Miller, D. T. & McFarland, C. (1986): Counterfactual thinking and victim compensation: A test of norm theory. Personality & Social Psychology Bulletin, 12, 513–519.
Nisbett, R.E. & Ross, L. (1980). Human inference: Strategies and shortcoming of social judgment. Englewood Cliffs, NJ: Prentice-Hall
Plous, S. (1993). The psychology of judgment and decision making. NY: McGraw-Hill.
Rachlin, H. (1990). Why do people gamble and keep gambling despite heavy losses? American Psychological Society, 1(5), 294–297.
Rachlin, H., Siegel, E. & Cross, D. (1994). Lotteries and the time horizon. American Psychological Society, 5(6), 390–393.
Reber, A. S. (1985). Penguin Dictionary of Psychology. London: Penguin.
Reid, R. L. (1986). The psychology of the near miss. Journal of Gambling Behaviour, 2(1), 32–39.
Rogers, P. & Webley, P. (1998). It could be us! a cognitive & social psychological analysis of individual & syndicate based national lottery play in the UK. unpublished manuscript. Submitted for Publication.
Rosecrance, J. (1986). Why regular gamblers don't quit: A sociological perspective. Sociological Perspectives, 29, 357–378.
Runciman, D. (1996). A Load of Balls. The Sunday Telegraph Review. 25 February 1996.
Smith, M. D. & Wiseman, R. (1997). Perceived Luckiness and the UK National Lottery. Paper presented at the 40th Annual Convention of the Parapsychological Association/SPR, Brighton, UK, August 1997.
Smith, M.D., Wiseman, R., Harris, P. & Joiner, R. (1996). On being lucky: The psychology and parapsychology of luck. European Journal of Parapsychology, 12, 35–44.
Stoner, J.A.F. (1968). Risky and cautious shift in group decisions: The influence of widely held values. Journal of Experimental Social Psychology, 4, 442–459.
Sutherland, N. S. (1992). Irrationality: the enemy within. London: Penguin
Tversky, A. & Kahneman, D. (1982a). Judgment under uncertainty: Heuristics and biases. Ch 1 in Tversky, Slovic & Kahneman (eds.). Judgment under uncertainty: Heuristics and biases. NY: CUP.
Tversky, A. & Kahneman, D. (1982b). Belief in the law of small numbers. Ch 2 in Tversky, Slovic & Kahneman (eds.). Judgment under uncertainty: Heuristics and biases. NY: CUP.
Tversky, A. & Kahneman, D. (1982c). Availability: A heuristic for judging frequency and probability. Ch 11 in Tversky, Slovic & Kahneman (eds.). Judgment under uncertainty: Heuristics and biases. NY: CUP.
Walker, M. B. (1992). The psychology of gambling. Oxford: Pergamon Press.
Wagenaar, W. A. (1988). Paradoxes of gambling behaviour. Hove: LEA.
Webley, P., Rogers, P., Coups, E. & Haddock, G. (1997). It could be us! Predictors and correlated of National Lottery play in Britain. Paper presented at the XXII International Conference in Economic Psychology, Valencia, Spain, September 1997.
Weinstein, N. D. (1980). Unrealistic optimism about future life events. Journal of Personality & Social Psychology, 39, 806–820.
Wood, G. (1992). Predicting outcomes: sports and stocks. Journal of Gambling Studies, 8(2), 201–222.
Author information
Authors and Affiliations
Rights and permissions
About this article
Cite this article
Rogers, P. The Cognitive Psychology of Lottery Gambling: A Theoretical Review. J Gambl Stud 14, 111–134 (1998). https://doi.org/10.1023/A:1023042708217
Issue Date:
DOI: https://doi.org/10.1023/A:1023042708217
Keywords
- Cognitive Psychology
- Research Finding
- Social Factor
- Cognitive Theory
- Unify Theory