Skip to main content
SpringerLink
Log in

Introduction to the Special Issue on Choice Modeling

  • Published:
Marketing Letters Aims and scope Submit manuscript

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

References

  • Ainslie, A., and P. E. Rossi. (1998). ''Similarities in Choice Behavior Across Product Categories,'' Marketing Science, 17(2), 91–106.

    Google Scholar 

  • Bass, F. M., A. Jeuland, and G. Wright. (1976). ''Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons,'' Management Science, 22 (June), 1051–1063.

    Google Scholar 

  • Bucklin, R., and J. M. Lattin. (1991). ''A Two-Stage Model of Purchase Incidence and Brand Choice,'' Marketing Science, 10 (Winter), 24–39.

    Google Scholar 

  • Chintagunta, P. (1993). ''Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households,'' Marketing Science, 12 (Spring), 184–209.

    Google Scholar 

  • Ehrenberg, A. S. C. (1959). ''The Pattern of Consumer Purchases,'' Applied Statistics, 8, 26–40.

    Google Scholar 

  • Elrod, T. (1988). ''Choice Map: Inferring A Product Map from Observed Choice Behavior,'' Marketing Science, 7 (Winter), 21–40.

    Google Scholar 

  • Erdem, T. (1996). ''A Dynamic Analysis of Market Structure Based on Panel Data,'' Marketing Science, 15(4), 359–378.

    Google Scholar 

  • Erdem, T., and M. P. Keane. (1996). ''Decision-Making Under Uncertainty: Capturing Choice Dynamics in Turbulent Consumer Goods Markets,'' Marketing Science, 15(1), 1–21.

    Google Scholar 

  • Gönül, F., and K. Srinivasan. (1996). ''Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model,'' Marketing Science, 15(3), 262–279.

    Google Scholar 

  • Guadagni, P. M., and J. D. C. Little. (1983). ''A Logit Model of Brand Choice Calibrated on Scanner Data,'' Marketing Science, 2 (Summer), 203–238.

    Google Scholar 

  • Hauser, J. R., and S. M. Shugan. (1983). ''Defensive Marketing Strategies,'' Marketing Science, 2 (Fall), 319–360.

    Google Scholar 

  • Ho, T., C. S. Tang, and D. Bell. (1998). ''Rational Shopping Behavior and the Option Value of Variable Pricing,'' Management Science, 44(12), 145–160.

    Google Scholar 

  • Jeuland, A., F. M. Bass, and G. Wright. (1980). ''A Multibrand Stochastic Model Compounding Heterogeneous Erlang Timing and Multinomial Choice Processes,'' Operations Research, 28, 255–277.

    Google Scholar 

  • Kamakura, W., and G. Russell. (1989). ''Probabilistic Choice Model for Market Segmentation and Elasticity Structure,'' Journal of Marketing Research, 26 (Winter), 379–390.

    Google Scholar 

  • Keane, M. P. (1997). ''Modeling Heterogeneity and State Dependence in Consumer Choice Behavior,'' Journal of Business and Economic Statistics, 15(3), 310–327.

    Google Scholar 

  • Kuehn, A. A. (1958). ''An Analysis of the Dynamics of Consumer Behavior and Its Implications for Marketing Management,'' unpublished doctoral dissertation, Carnegie Mellon University.

  • Lancaster, K. (1971). Consumer Demand: A New Approach. New York: Columbia University Press.

    Google Scholar 

  • Lattin, James, M. (1987). ''A Model of Balanced Choice Behavior,'' Marketing Science, 6 (Winter), 48–56.

    Google Scholar 

  • Luce, R. D. (1959). Individual Choice Behavior: A Theoretical Analysis. New York: Wiley.

    Google Scholar 

  • Manchanda, P., A. Ansari, and S. Gupta. (1999). ''The ''Shopping Basket'' A Model for Multicategory Purchase Incidence Decisions,'' Marketing Science, 18(2), 95–114.

    Google Scholar 

  • McAlister, L. (1982). ''A Dynamic Attribute Saturation Model of Variety Seeking Behavior,'' Journal of Consumer Research, 9 (September), 141–150.

    Google Scholar 

  • McFadden, D. (1973). ''Conditional Logit Analysis of Qualitative Choice Behavior,'' in Frontiers of Econometrics, Editor, P. Zarembka, New York: Academic Press, 105–142.

    Google Scholar 

  • McFadden, D. (1981). ''Econometric Models of Probabilistic Choice,'' in Structural Analysis of Discrete Data with Econometric Applications, Editors, C. Manski and D. McFadden, Cambridge, MA: MIT Press, 198–272.

    Google Scholar 

  • Morrison, D. G. (1966). ''Testing Brand Switching Models,'' Journal of Marketing Research, 3 (November), 401–409.

    Google Scholar 

  • Punj, G. N., and R. Staelin. (1978). ''The Choice Process for Graduate Business Schools,'' Journal of Marketing Research, 15 (November), 588–598.

    Google Scholar 

  • Ratchford, B. T. (1975). ''The New Economic Theory of Consumer Behavior: An Interpretive Essay,'' Journal of Consumer Research, 2 (September), 65–78.

    Google Scholar 

  • Rossi, P. E., R. E. McCulloch, and G. M. Allenby. (1996). ''The Value of Purchase History Data,'' Marketing Science, 15(4), 321–340.

    Google Scholar 

  • Tellis, G. (1988). ''Advertising Exposure, Loyalty and Brand Purchase,'' Journal of Marketing Research, 25 (May), 134–144.

    Google Scholar 

  • Theil, H. (1974). ''ATheory of Rational Random Behavior,'' Journal of the American Statistical Association, 69, 310–314.

    Google Scholar 

  • Vanhonacker, W. R., and R. S. Winer. (1990). ''A Rational Random Behaviour Model of Choice,'' Applied Stochastic Models and Data Analysis, 6, 41–52.

    Google Scholar 

  • Winer, R. S. (1986). ''A Reference Price Model of Brand Choice for Frequently Purchased Products,'' Journal of Consumer Research, 13 (September), 250–256.

    Google Scholar 

Download references

Authors
  1. Tülin Erdem
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Russ Winer
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Erdem, T., Winer, R. Introduction to the Special Issue on Choice Modeling. Marketing Letters 13, 157–162 (2002). https://doi.org/10.1023/A:1020202000393

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1023/A:1020202000393

Keywords

Search

Navigation