Journal of Business Ethics

, Volume 39, Issue 1–2, pp 125–134 | Cite as

Possible Ethical Implications in the Deployment of the EFQM Excellence Model

  • Juan Ignacio Martín-Castilla


It may be quite rightly stated that the EFQM Model of the European Foundation for Quality Management is the basic reference model for those organisations whose aim is to achieve excellence. It offers an integral and integrating approach to the most relevant dimensions of the reality of the organisation and permits the establishment of framework that is both objective and rigorous and based on a structured diagnosis.

The EFQM Excellence Model is based on a humanist approach that situates the client (in all aspects/senses) as the centre and ultimate reason of the activity of the organisation, emphasizing the role of the latter as a responsible member of the community. An ethical approach is therefore adopted as the best way to serve the long-term interest of the organisation and the people that integrate it (as well as their sustainability in time), exceeding expectations and the policy of society in general.

This article analyses in depth, and from the point of view of ethics (one of the key aspects in the search for excellence), the possible ethical implications in the deployment of the nine basic criteria of the EFM Excellence Model which facilitate the understanding of the most relevant dimensions of the reality of an organisation.

continuous improvement customer focus EFQM Model ethic management excellence public responsibility results orientation 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Aristotle: 1988, Ética Nicomáquea (Gredos, Madrid).Google Scholar
  2. Blanchard, K. and M. O'Connor: 1997, Dirección por Valores (Gestión 2000, Madrid).Google Scholar
  3. Blount H. L.: 1999, The European Quest for Excelence.EFQM 10th Anniversary Book (EFQm, Brussels).Google Scholar
  4. Evan, W. M. and R. E. Freeman: 1993, ‘A Stakeholder Theory of the Moder Corporation: Kantian Capitalism’, in T. Beauchamp and N. Bowie (eds.), Ethical Theory and Business (Prentice Hall, Englewood Cliffs), pp. 75–93.Google Scholar
  5. European Foundation for Quality Management: 1999, The EFQM Excellence Model 1999 (EFQM, Brussels).Google Scholar
  6. Fernández Fernández, J. L.: 1996, Ética para Empresarios y Directivos (ESIC, Madrid).Google Scholar
  7. Junta de Castilla y León, Consejería de Sanidad y Bienestar Social, Secretaría Regional de la Mujer: 1999, Libro Blanco de la Igualdad de Oportunidades entre Hombres y Mujeres (Forum Calidad, Madrid).Google Scholar
  8. Luijk, H. J. L. van: 1990, ‘Recent Developments in European Business Ethics’, Journal of Business Ethics 9, 545–550.Google Scholar
  9. Malcolm Baldrige National Quality Award: 1999, Criteria for Performance Excellence, Baldrige National Quality Program 1999.Google Scholar
  10. Martín Castilla, J. I. et al.: 1988, El Modelo Europeo de Excelencia en la Administración de la Comunidad de Madrid (Comunidad de Madrid).Google Scholar
  11. Martín Castilla, J. I.: 2001, ‘El Modelo EFQM de Excelencia Como Referente en la Modernización de la Administración PÚblica Española’, R.P.I. 103.890; 17/05/2001, Madrid.Google Scholar
  12. Mc Hugh, F. P.: 1988, Keyguide to Information Sources in Business Ethics (Nichols Publishing, New York).Google Scholar
  13. Morris, T.: 1997, Si Aristóteles dirigiera la General Motors (Planeta, Barcelona).Google Scholar
  14. Ortiz Ibarz, J. M.: 1995, La Hora de la Ética Empresarial (McGraw-Hill, Madrid).Google Scholar

Copyright information

© Kluwer Academic Publishers 2002

Authors and Affiliations

  • Juan Ignacio Martín-Castilla
    • 1
  1. 1.Spain

Personalised recommendations