Abstract
The Bureau of Alcohol, Tobacco and Firearms (BATF) recently approved two statements that can now be presented on wine bottles to inform consumers about the potential positive health effects of wine consumption. This study examined effects related to the inclusion of a health claim related statement in abetween-subjects experiment involving drinkers and nondrinkers' exposure to manipulated wine labels. The results indicate that consumer attitudes towards the wine product and perceptions of the long-term health effects of wine consumption were influenced by the interaction between the presence of a government warning statement, the availability of a health-effects claim, and drinking status. The implications of these findings for marketers and public policy makers are discussed.
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Kozup, J., Burton, S. & Creyer, E. A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage Labels. Journal of Consumer Policy 24, 209–230 (2001). https://doi.org/10.1023/A:1012277421936
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DOI: https://doi.org/10.1023/A:1012277421936