Abstract
In predicting the direction of innovative changethe question arises of the valid measurement ofyet unknown variables. We developed and applied aresearch method that combines qualitativeand quantitative elements in one interview formatand an analysis tool suitable for these data. Animportant characteristic of the method is the useof a model based on more universal forcesunderlying the direct interests in a product ofthe stakeholders in a system. This allows directedstatements, with a provocative and sometimes atrade-off character, on which the opinion ofstakeholders is asked on a quantitative scale andwhich are further probed in a standardisedqualitative way. A modified spider-web model isdeveloped to present the results in an orderlyand comprehensive way. The method is validatedon research on the strategic development ofthe market of scientific communication andinformation as it is presently developing on theInternet.
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Geurts, P.A.T.M., Roosendaal, H.E. Estimating the Direction of Innovative Change Based on Theory and Mixed Methods. Quality & Quantity 35, 407–427 (2001). https://doi.org/10.1023/A:1012218321453
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DOI: https://doi.org/10.1023/A:1012218321453