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Experiential Simulations: Using Web-Enhanced Role-Plays to Teach Applied Business Management


One of the main teaching challenges facing professors is the need to develop experiential pedagogy that gives students a realistic, hands-on appreciation of the subject being studied. The advent of widespread and accessible information technology now makes it possible to create such experiential pedagogy that combines all the learning of traditional simulations with the new possibilities and realism that Web-based information technology provides. This paper discusses the successful use of such an experiential simulation that is primarily delivered using the Web. The role-play is useful in helping students understand how governments, stakeholders and business organizations interact and how new policy subsequently gets developed and the impact this has on the management of business organizations. As such the simulation can be used in a variety of business courses such as business-government relations, business ethics, business and society, environmental business management etc.

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Galea, C. Experiential Simulations: Using Web-Enhanced Role-Plays to Teach Applied Business Management. Information Technology and Management 2, 473–489 (2001).

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  • Web-based learning
  • simulation
  • role-play
  • experiential learning