Abstract
A mathematical model of the functioning of an insurance company with allowance for advertising expenses is suggested. The basic characteristics of the capital of the company and the advertising efficiency are examined in the case in which the advertising expenses are proportional to the capital.
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Akhmedova, D.D., Terpugov, A.F. Mathematical Model of Functioning of an Insurance Company with Allowance for Advertising Expenses. Russian Physics Journal 44, 30–35 (2001). https://doi.org/10.1023/A:1011352517093
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DOI: https://doi.org/10.1023/A:1011352517093