Small Business Economics

, Volume 16, Issue 2, pp 95–111

The Psychological Basis of Opportunity Identification: Entrepreneurial Alertness

  • Connie Marie Gaglio
  • Jerome A. Katz


Opportunity identification represents a unique entrepreneurial behavior yet its processes and dynamics remain mysterious. Entrepreneurial alertness, a distinctive set of perceptual and information-processing skills, has been advanced as the cognitive engine driving the opportunity identification process. To date, empirical support has been equivocal; however, these early studies suffer from fundamental mistakes in theory and method. These mistakes are examined and addressed. A research agenda for the systematic and conceptually sound study of entrepreneurial alertness and opportunity identification is outlined.


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Copyright information

© Kluwer Academic Publishers 2001

Authors and Affiliations

  • Connie Marie Gaglio
    • 1
  • Jerome A. Katz
    • 2
  1. 1.College of BusinessSan Francisco State UniversitySan FranciscoUSA E-mail
  2. 2.Murray Endowed ProfessorSaint Louis UniversitySt. LouisUSA E-mail

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